And actually, in the ultimate manager overhaul, it should be pretty easy to add a company logo that grossly overshadows any "MODx branding" I’d think. But don’t hold me too that.
The name Tattoo should work well, its all about how you market and brand it. If you go with dark colours and a ruff edgy interface, yea, I think you’ll scare people.
However if you continue with the clean interfaces (although under a new brand) you have used to date, then people will at least run it and go "wow" this is different, like I did when I first tried MODx.
As for double branding, I’m thinking it is an unnecessary complication. and sure Ford might make Ford, Lincoln, Mercury, Saab, Jaguar, Rover, however most of those are through take overs and they continued to sell the original product under its own branding as a separate product.
A major point is that I am not forced to have the name Tattoo anywhere on the site, therefore the name Tattoo is only used in marketing to web designers and not really used in the end result. So the name is not really an issue to the coperate user, you might just have to point that out to them.
The marketing needs to be focused at those who will run Tattoo not the coperate managers not their sits visitors.
I also wanted to add that one of the main things that attracted me to MODx out the sea of other CMSs was that the branding on the manager was very unobtrusive and ambiguous. If the new manager is going to have Tattoo written all over it with no ethical solution to remove that tagging it will certainly not be usable for a certain number of my clients.
I also want to be clear that I don’t want cause or stir up trouble here but this issue is extremely important in my ability to use this tool as part of my business and therefore I want to be as clear as possible about my concerns and find out as much as I can about the path the project will be taking so that I can plan accordingly.
It’s just something that jump of to my mind when reading about rebranding it to willow or whatever the name is.
My "Willow" comment was a misguided attempt at levity that backfired and shot me smack in the eye. The beauty and pain of these forums is once you say something it is there in black and white and you have to live with it and I take responsibility for that particular hornet’s next. I think we are all on the same page now though so thank goodness for that.
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This discussion is closed to further replies. Keep calm and carry on.