I don’t understand why the name needs to change at all, but then I’m not a developer and I don’t know lots of things
Therefore if for some reason you guys need / want to change the name then I guess its your project your 1000’s hours and therefore rightly your decision.
Having said that heres my few cents foryou consideration:
The name Tattoo should work well, its all about how you market and brand it. If you go with dark colours and a ruff edgy interface, yea, I think you’ll scare people.
However if you continue with the clean interfaces (although under a new brand) you have used to date, then people will at least run it and go "wow" this is different, like I did when I first tried MODx.
As for double branding, I’m thinking it is an unnecessary complication. and sure Ford might make Ford, Lincoln, Mercury, Saab, Jaguar, Rover, however most of those are through take overs and they continued to sell the original product under its own branding as a separate product.
So in my view its a little different and the more different names or brands you have the more work it is. Coke, Nike, McDonald’s are good example, one corporate brand done well. Its all about name brand recognition.
A major point is that I am not forced to have the name Tattoo anywhere on the site, therefore the name Tattoo is only used in marketing to web designers and not really used in the end result. So the name is not really an issue to the coperate user, you might just have to point that out to them.
Although that seems like less marketing for the CMS, MODx did the right thing, most of the vistors aren’t web designers and don’t care what makes the site tick.... hell could be running on a PSP as far as they know
The marketing needs to be focused at those who will run Tattoo not the coperate managers not their sits visitors.
It would be nice at some stage to know why the name change and what it all means, but I’m happy to wait till the big unavailing if that fits in with your marketing strategy.
Last point, at least Tattoo is in the spell checker, unlike MODx LOL
Cheers.
PS I market the product to any other web designer I can, by word of mouth, a far stronger method