New logo coming

MODx 097 will issue forth a whole new level of flexibility and capabilities when it’s released. With that it’s time we update the site and resources, and focus more on the community that brought us here. Would love some feedback on the logo for now:

FYI, click on the logo image for a full size version. Also the idea is to have an uncluttered presentation that conveys that MODx is an open solution, you can put whatever or however much you wish into the box (flexibility) that is MODx, and finally, that it’s greater than typical solutions out there. Not all of them or all of the time mind you ... just most of them and most of the time.

The logo meets the definition may be we can derive a tag line too ?

So when will MODx become "Tattoo"? Nice logo too!

Funny you should ask sirlancelot, I was thinking of the Tattoo logo and tag line, which I particularly love

This being said, I like the work on the new logo here !

It’s time that we update the website too, we’ve been meaning to get that done for some time and I am glad we’re finally there : you can count on me !

Reminder : check [Team Help Wanted] Update of modxcms.com (Phase II) : edit and rewrite

BTW : Glad to see you reading this thread, Paul

Quote from: sirlancelot at Nov 29, 2007, 03:38 PM

So when will MODx become "Tattoo"?

I’m going to try and have a Tattoo preview ready for GoPHP5 day, but that may be overly optimistic with my current workload and that day quickly approaching. My current vision of the product is that it will be a PHP 5.2+ only, E_STRICT-compliant version of the xPDO-based MODx, which will mean taking advantage of the more robust object-oriented features of 5.2+ (especially exception handling) with a lot less overhead and questionable coding practices employed solely for the sake of compatibility with older versions of PHP.

Quote from: OpenGeek at Nov 29, 2007, 04:56 PM

I’m going to try and have a Tattoo preview ready for GoPHP5 day, but that may be overly optimistic with my current workload and that day quickly approaching. My current vision of the product is that it will be a PHP 5.2+ only, E_STRICT-compliant version of the xPDO-based MODx, which will mean taking advantage of the more robust object-oriented features of 5.2+ (especially exception handling) with a lot less overhead and questionable coding practices employed solely for the sake of compatibility with older versions of PHP.

<drool>Hell... Yeah... Awesome!</drool>

-sD-
Dr. Scotty Delicious, DFPA.

As the noobie in the room, and a coder at that, I’m going to offer up my honest opinion at great peril ;-)

The new logo looks nice. It is crisp, clean, works all of the points that you want to convey. It looks very business and enterprise-oriented. I know from reading a few things here and there that the platform is moving in an enterprise-y direction. I can understand the desire to get there - it is capable and deserving of big business attention.

But for me, a freelancer who interfaces with the corporate world, but is not of that world, edgier, artier stuff gets my attention. I’m not going to joke here - it was something about the look of that logo, with the rounded capital letters that seem to express the word MOD regardless of the fact that the letters spelled it, that made me sit up and take notice the very first time I saw it. It sounds shallow and ridiculous, but if not for the current branding, I just may not have stuck around or paid as much attention to what was going on. (I had a hate-on for CMSs at the time.)

It seems to be a pretty big shift in the brand, not only a new typeface for the logo, but ditching the capitalization of MOD. If the shift is deemed necessary by those present, then I defer of course to the wisdom of those longer associated with the project than I. I can then only recommend planning to stay with it for a long time.

(You can of course change the look and feel of communications without modifying the brand. I worked for two years in the communications department at Sprint Canada and saw them do it all the time. They consistently messed around with design approach, messaging, tone and manner, while the "brand" changed only very subtlety, and never once did the logo and it’s accompanying standards of usage budge a millimeter.)

So I guess my overall point is that I think the new logo - specifically the typeface of "modx" - will be more palatable to the business crowd, and I have to wonder if it’s going to capture the minds and hearts of the "developer on the street".

I offer this opinion in the spirit of honesty because you deserve no less.
Interested to hear more on the topic...

That’s great feedback netProphET.

My personal opinion is that in reality MODx is all but unknown. In order to be a long-term sustainable platform we’re going to have to attract a more "business" crowd, and thus a more "business-ey" logo is due. I think/hope you’ll see lots of solid code examples and documentation to attract developers such as yourself in the future, so we don’t have to rely on touchy-feeling logo-stuffs to do the same!

Also for consideration, the new logo issues forth the key distinction of CMF vs. just another CMS (or shudder – YAPS).

I think the Tattoo logo will be more atuned to what you’re looking for NetProphet