I don’t mean to distract the team from the redesign, logo contest and 0.9.2 release but as Jason said in the "new logo coming" thread, we should have brought Jay (Smashingred) and Debbie (Mrs Communication) in the marketing team long ago... fresh blood, fresh views stirr new ideas and... revive old ones !
Debbies asked me to clarify the difference between MODx and Tattoo (she’s been reading the team forums and obviously the Tattoo threads are intriguing). That’s when I realized that we hadn’t talked about it for a while now.
Actually, funny thing is I had started thinking about Tattoo last week.
Since it has to do with my work on modxcms.fr, let me add some context. Most of you are probably unaware I have recently launched
forums @modxcms.fr, which are not support forums (which will always remain here by the way) but "feedback" and business forums.
The goal of these forums is both invite the french community to express their wishes for modxcms.fr and for some of those who want to play a more active part, participate in the creative process. The other aspect of those boards is build a community of professionnals working with MODx (share good practices, experiences, start partnerships...). Last but not least, we have a "business, public sector and NPO" forum whose purpose is to answer questions any organization could have about MODx as a content management tool for their business, they can also publish bounty and inquiries.
Anyway (sorry for the digression), we’re just a week into this that we are already getting very interresting feeback from businesses (I have already
posted a little about this). One of the questions asked was "What makes MODx a framework ?"
As I offered some explanation to business people I realized that it was very hard to explain that MODx was both a CMS and a CMF. Conceptually, it requires to jump into hoops to make it clear to businesses or end users. Of course I can explain (which I did) what is a framework, a CMS and a CMF.
I like wikipedia’s definition :
A content management framework is an application programming interface for creating a customized content management system.
Translate it to MODx’s case, it would mean MODx is a content management framework which is used to build the MODx content management system. Now how could that be confusing ? I remember Susan saying "MODx is a content management framework built on top of a CMS" and also with 0.9.7 "MODx will become a content management system built on top of a content management framework". This is so true...
I think we make our case marketing MODx harder by not giving a name to the framework upon which it’s built.
That’s when Tattoo clicked. Imagine communicating and marketing MODx this way : MODx is a highly flexible and customizable CMS built upon the modern and versatile Tattoo framework.
That would not only make it easier, but it would also mean that we could have (in due time) a line of Tattoo powered web applications : forum (I read somewhere that someone wanted to build a forum using MODx), wiki, gallery (MaxiGallery could almost qualify as a standalone application as it is !), or any content management application.
I confess that I just LOVED the tattoo logo and identity and the tagline is a killer : "Leave your mark".
I think it’s a great brand name and it could really make sense to revive this for the 0.9.7 launch. I am probably wrong, but I kind of think 0.9.7 is a turn point way beyond a 0.1 rev. I know the important thing is not rev number (which I don’t care that much about), but it makes some people hesitant to see that MODx is pre 1.0 (maybe they implicitely think in terms of linux rev numbering system).
I know this might seem to some like abstract semantics issues not worth wasting time but I think there is far more to it !
What do you think ?