Quote from: OpenGeek at Apr 29, 2009, 01:10 AM
I have to agree, towerofbabel. It’s just bad grammar, and not in any rad emergent hipster viral post-modern marketing lingo way that might attract the cool kids.
But how about some alternate sentence structuring to keep those keywords in that key position on the page? For instance, modx is redundant in the answer to the question "what is modx?", so why not get rid of that, add PHP, and move "ajax and seo" to the end...
a free, fast, and flexible PHP content
management system featuring ajax and seo.
Well, that is definitely getting better. We should start with some facts, before getting to the actual copy:
- Modx is a php(-based) content management system.
- Modx features an ajax manager interface.
- Modx is very SEO-friendly (easily prevent CMS-generated dup. content, easily enable se-friendly URL structures, full control of html markup with easy templating system, full control over dynamically generated anchor text [Wayfinder and Ditto],).
- Modx is free.
- Modx is flexible.
- Modx is fast.
- Modx is open source.
How to express that in a sentence? I say don’t
.
I’d use a main heading, and sub headings in that content area. If you still wrap the phrases up in H elements, then all is good. Repeat them in a logical manner in the <p> content, use <strong> on key phrases or variations of the phrase (e.g., <strong>CMS for SEO</strong>).
Also, if traffic via search engines is the issue, let’s go after some bigger traffic .
Let’s look at the actual traffic data from search, as indicated by the Google Keyword Tool:
"Free CMS" - 12,000 EXACT searches/month
"open source cms" - 15,000 EXACT searches/month
"php cms" - 9,900 EXACT searches/month
"ajax cms" - 1,900 EXACT searches/month
"seo cms" - 1,300 EXACT searches/month
I hope you get the idea here - for instance, "php cms" is significantly more "profitable" than "seo cms"; "free cms" and "open source cms" are the real jewels. I also tried all of these searches with the full "content management system", but there is nothing there worth reporting. That phrase could just be used in the copy of the page, or even somewhere in the <title> AFTER "CMS" is used. For example, a page called free-cms.html could have a title like this :
<title>Free CMS | Open Source Content Management System</title> and target both "free" and "open source" on the same page, as an example.
back to topic....
I’d break up that lead sentence to align more closely with actual search behavior (free, open source, and php are more searched, CMS is more widely used instead of content management system), and to read much better.
<h1>[modx is] a free [and open source] CMS that makes managing content a breeze</h1>
Text inside [..] is optional. I have also moved away from "keyword thinking" to say "makes managing content a breeze" - we are talking to humans and want to make them react - traffic means nothing if the content doesn’t solve the searcher’s "problem".
Other headings could target other profitable terms, and be aligned logically:
<h2>Ajax and PHP CMS</h2>
blah blah blah
<h2>Your First SEO CMS</h2>
blah blah blah
<h2>Open Source Content Management</h2>
blah blah blah
This is not a blueprint for action, but I think you get the idea.
☆ A M B ☆
MODX Staff