This is in part why I think finding a way or showing how MODx can be used as the frontend and backend project management for designers and developers can go along way in adoption. Which is not to say that any of the other uses aren’t just as important, and they may be more important in the long run, but getting critical initial momentum can carry you through to the finish line. But trying to go head-to-head out of the box against well seated giants can leave you always trying to establish your place.
Sometimes the way to dominate the market is to make sure that you have the only products on the shelf... not that there aren’t other products in the market, just they aren’t being presented.
There are tons of designers and developers who of course have their own websites. Many could probably benefit from having a backend, client area, project management functionality. Many of these have probably resisted or just given up trying to piece together the site they need because most CMS and project type scripts weren’t able to handle both, or couldn’t be integrated together, and in either of both cases, required trying to skin their design over some these scripts... and especially for designers, the last thing they want to do is sacrifice the design of their site to gain functionality of a script.
MODx has the power to let them keep their design, and gain the functionality they have been wanting. Now, if you are like most designers and developers, you are doing everything you can to keep on top of everything, so any chance you have to minimize that need, you’ll take it... as long as the goals at hand can be met.
So what does this mean? They will get a good mastery (hopefully) of MODx as they convert their own sites over to it. This project backend will further expose their clients to the power and functionality of MODx (whether they know it or not). Versus having to continue to keep on top of countless other scripts, these designers and developers will be more inclined to turn to MODx for their client needs, and what better testimonial than for them to say that they are recommending their clients use the same script that they use themselves.... in other words, you’re gaining more "shelf-space" as being on the only product being presented by the "store." (yes, my previous background was in product management and development of consumer packaged goods
And in the long run, this allows MODx to gain a larger base of users quicker... key users who influence if not outright decide further use based on their clients. This will further spur and drive, and hopefully, ultimately, fund the other development.... control the pipeline.