This question has been answered by treigh. See the first response.
[[~10? &product=`Product1`]]
<input type="text" name="subject" value="[[getUrlParam? &name=`product`]]">
[[!FormItRetriever]] <input type="text" name="subject" value="[[!+fi.product]]"> // where product is the name of the form field of which you stored the value on the referring page.