[[sellingPoints? &tvname=`fireplaceQty` &tpl=`<li><smalllabel>FIREPLACE:</smalllabel>[[+value]] </li>`]]
if (!empty($tvname) && !empty($tpl)) {[[*fireplaceQty:notempty=`<li><smalllabel>FIREPLACE:</smalllabel>[[*fireplaceQty]] </li>`]]
The snippet will be much faster because of the time it takes MODX to parse the tag, then find the output modifier and run it. Otoh, if the page is cached, it may not make much difference.