This question has been answered by BobRay. See the first response.
$fields = array(
'username' => $name,
'sitename' => $siteName,
'activationURL' => $activeURL,
'deactivationURL' => $deActiveURL,
);$fullName = $profile->get('fullname');
$fields = array(
'fullname' => $fullName,
'username' => $name,
'sitename' => $siteName,
'activationURL' => $activeURL,
'deactivationURL' => $deActiveURL,
);