В общем ошибка такого рода: в файле index.html содержится отсылка на файлы стилей css, Заключённая в noscript
<noscript>
<link rel="stylesheet" href="/assets/templates/bigpicture/css/skel.css" />
<link rel="stylesheet" href="/assets/templates/bigpicture/css/style.css" />
<link rel="stylesheet" href="/assets/templates/bigpicture/css/style-wide.css" />
<link rel="stylesheet" href="/assets/templates/bigpicture/css/style-normal.css" />
</noscript>
браузер - хром.
если открыть этот файл на компьютере, то всё красиво и как надо.
если же открываешь на сайте - стили не применяются.
я конечно ещё тот чайник, но удалив noscript, проблему решил.
Теперь хочу разобраться почему так вышло - не должен noscript вроде как влиять на исполнение css.
Вот целиковый код
<!DOCTYPE HTML>
<!--
Big Picture by HTML5 UP
html5up.net | @n33co
Free for personal and commercial use under the CCA 3.0 license (html5up.net/license)
-->
<html>
<head>
<BASE href="http://***.ru">
<title>Big Picture by HTML5 UP</title>
<meta http-equiv="content-type" content="text/html; charset=utf-8" />
<meta name="description" content="" />
<meta name="keywords" content="" />
<!--[if lte IE 8]><script src="/assets/templates/bigpicture/css/ie/html5shiv.js"></script><![endif]-->
<script src="/assets/templates/bigpicture/js/jquery.min.js"></script>
<script src="/assets/templates/bigpicture/js/jquery.poptrox.min.js"></script>
<script src="/assets/templates/bigpicture/js/jquery.scrolly.min.js"></script>
<script src="/assets/templates/bigpicture/js/jquery.scrollgress.min.js"></script>
<script src="/assets/templates/bigpicture/js/skel.min.js"></script>
<script src="/assets/templates/bigpicture/js/init.js"></script>
<link rel="stylesheet" href="/assets/templates/bigpicture/css/skel.css" />
<link rel="stylesheet" href="/assets/templates/bigpicture/css/style.css" />
<link rel="stylesheet" href="/assets/templates/bigpicture/css/style-wide.css" />
<link rel="stylesheet" href="/assets/templates/bigpicture/css/style-normal.css" />
<!--[if lte IE 8]><link rel="stylesheet" href="/assets/templates/bigpicture/css/ie/v8.css" /><![endif]-->
</head>
<body>
<!-- Header -->
<header id="header">
<!-- Logo -->
<h1 id="logo">Big Picture</h1>
<!-- Nav -->
<nav id="nav">
<ul>
<li><a href="#intro">Intro</a></li>
<li><a href="#one">What I Do</a></li>
<li><a href="#two">Who I Am</a></li>
<li><a href="#work">My Work</a></li>
<li><a href="#contact">Contact</a></li>
</ul>
</nav>
</header>
<!-- Intro -->
<section id="intro" class="main style1 dark fullscreen">
<div class="content container small">
<header>
<h2>Hey.</h2>
</header>
<p>Welcome to <strong>Big Picture</strong> a responsive site template designed
by <a href="
http://html5up.net">HTML5 UP</a>, built on <strong>skel</strong>,
and released for free under the <a href="
http://html5up.net/license">Creative Commons Attribution 3.0 license</a>.</p>
<footer>
<a href="#one" class="button style2 down">More</a>
</footer>
</div>
</section>
<!-- One -->
<section id="one" class="main style2 right dark fullscreen">
<div class="content box style2">
<header>
<h2>What I Do</h2>
</header>
<p>Lorem ipsum dolor sit amet et sapien sed elementum egestas dolore condimentum.
Fusce blandit ultrices sapien, in accumsan orci rhoncus eu. Sed sodales venenatis arcu,
id varius justo euismod in. Curabitur egestas consectetur magna.</p>
</div>
<a href="#two" class="button style2 down anchored">Next</a>
</section>
<!-- Two -->
<section id="two" class="main style2 left dark fullscreen">
<div class="content box style2">
<header>
<h2>Who I Am</h2>
</header>
<p>Lorem ipsum dolor sit amet et sapien sed elementum egestas dolore condimentum.
Fusce blandit ultrices sapien, in accumsan orci rhoncus eu. Sed sodales venenatis arcu,
id varius justo euismod in. Curabitur egestas consectetur magna.</p>
</div>
<a href="#work" class="button style2 down anchored">Next</a>
</section>
<!-- Work -->
<section id="work" class="main style3 primary">
<div class="content container">
<header>
<h2>My Work</h2>
<p>Lorem ipsum dolor sit amet et sapien sed elementum egestas dolore condimentum.
Fusce blandit ultrices sapien, in accumsan orci rhoncus eu. Sed sodales venenatis
arcu, id varius justo euismod in. Curabitur egestas consectetur magna vitae.</p>
</header>
<!-- Lightbox Gallery -->
<div class="container small gallery">
<div class="row flush images">
<div class="6u"><a href="/assets/templates/bigpicture/images/fulls/01.jpg" class="image fit from-left"><img src="/assets/templates/bigpicture/images/thumbs/01.jpg" title="The Anonymous Red" alt="" /></a></div>
<div class="6u"><a href="/assets/templates/bigpicture/images/fulls/02.jpg" class="image fit from-right"><img src="/assets/templates/bigpicture/images/thumbs/02.jpg" title="Airchitecture II" alt="" /></a></div>
</div>
<div class="row flush images">
<div class="6u"><a href="/assets/templates/bigpicture/images/fulls/03.jpg" class="image fit from-left"><img src="/assets/templates/bigpicture/images/thumbs/03.jpg" title="Air Lounge" alt="" /></a></div>
<div class="6u"><a href="/assets/templates/bigpicture/images/fulls/04.jpg" class="image fit from-right"><img src="/assets/templates/bigpicture/images/thumbs/04.jpg" title="Carry on" alt="" /></a></div>
</div>
<div class="row flush images">
<div class="6u"><a href="/assets/templates/bigpicture/images/fulls/05.jpg" class="image fit from-left"><img src="/assets/templates/bigpicture/images/thumbs/05.jpg" title="The sparkling shell" alt="" /></a></div>
<div class="6u"><a href="/assets/templates/bigpicture/images/fulls/06.jpg" class="image fit from-right"><img src="/assets/templates/bigpicture/images/thumbs/06.jpg" title="Bent IX" alt="" /></a></div>
</div>
</div>
</div>
</section>
<!-- Contact -->
<section id="contact" class="main style3 secondary">
<div class="content container">
<header>
<h2>Say Hello.</h2>
<p>Lorem ipsum dolor sit amet et sapien sed elementum egestas dolore condimentum.</p>
</header>
<div class="box container small">
<!-- Contact Form -->
<form method="post" action="#">
<div class="row half">
<div class="6u"><input type="text" name="name" placeholder="Name" /></div>
<div class="6u"><input type="email" name="email" placeholder="Email" /></div>
</div>
<div class="row half">
<div class="12u"><textarea name="message" placeholder="Message" rows="6"></textarea></div>
</div>
<div class="row">
<div class="12u">
<ul class="actions">
<li><input type="submit" value="Send Message" /></li>
</ul>
</div>
</div>
</form>
</div>
</div>
</section>
<!-- Footer -->
<footer id="footer">
<!-- Icons -->
<ul class="actions">
<li><a href="#" class="icon fa-twitter"><span class="label">Twitter</span></a></li>
<li><a href="#" class="icon fa-facebook"><span class="label">Facebook</span></a></li>
<li><a href="#" class="icon fa-google-plus"><span class="label">Google+</span></a></li>
<li><a href="#" class="icon fa-dribbble"><span class="label">Dribbble</span></a></li>
<li><a href="#" class="icon fa-pinterest"><span class="label">Pinterest</span></a></li>
<li><a href="#" class="icon fa-instagram"><span class="label">Instagram</span></a></li>
</ul>
<!-- Menu -->
<ul class="menu">
<li>© Untitled</li><li>Design: <a href="
http://html5up.net">HTML5 UP</a></li>
</ul>
</footer>
</body>
</html>