I definitely think you can use a TV for this.
You could create a Single-Select Listbox TV and assign the possible values your TV could have and attach it to the Template you want getResources to filter.
TV Name:
LinkRel
Input Option Values:
Learn more==more||Option 2==value2
You can then modify your getResources call like this:
[[getResources? &parents=`xxx` &tpl=`myRowTpl` &tvFilters=`LinkRel==%more%` &includeTVs=`1` &includeTVList=`LinkRel`]]
this would return all resources that have the LinkRel TV value set to "more".
The use of &includeTVList is encouraged for performance reasons
I hope this helps