This question has been answered by BobRay. See the first response.
<?php
$id = $modx->getOption('customer', $_GET, null);
if ($id !== null) {
$obj = $modx->getObject('modWhatever', $id);
if ($obj) {
$modx->setPlaceholder('customer_name', $obj->get('Name') ); // 'name' ?
} else {
$modx->log(MODX::LOG_LEVEL_ERROR, 'Customer Not Found');
}
} else {
$modx->log(MODX::LOG_LEVEL_ERROR, 'No get parameter');
}