Create an image-type TV and assign it to the relevant templates.
In your template, put the TV tags where you would ordinarily put the URL to the image.
<a href="[*imageTV*]" alt="[*pagetitle*]">
Now, when you create or edit a resource, select the image for that page in its TV field.
If you want sections of the site to use the same image, use @INHERIT as the default value when you create the TV, and set the desired image in the parent resource. All of its children in the Resource Tree will inherit that value.