Exactly, you need a Template Variable.
1) Go to Elements > Manage Elements > Template Variables > New Template Variable
2) Add these parameters:
Template Variable Name: customContent
Caption: Enter the content here
Input Type: text (Note: if you choose RichText you can edit the content with TinyMCE)
Default Value: @INHERIT
Template Access: Choose the template where you want to show the content
3) Add [*customContent*] on your template or in a Chunk. If it doesn’t work try with [+customContent+].
Be aware that @INHERIT will work only if you input the content from a parent page:
"@INHERIT - inherits the value of the same TV as set for a parent document."
There is also another way, if the first doesn’t work. Try to follow this tutorial
http://wiki.modxcms.com/index.php/Use_a_Document_to_form_sidebar_content