Couple of thoughts
1. Ensure the snippet is spaced out eg: [!Wayfinder?&startId... will not work [!Wayfinder? &startId... will. This seems to be true for
all variables, so check there’s a space after each closing back tick.
2. Ensure all your variable calls are correctly Camel Cased e.g. startId not startid or startID
3. Ensure all are back ticked
4. Try just the Wayfinder call with no variables, what do you get?
5. Put [[UltimateParent]] into the page on its own, what do you get?
One last point, surly you should be identifying these as 2 different menus? Presumably the menu CSS will need to differentiate between the horizontal & the vertical page menu?
Regards
PS Yes these have all been learned the traditional way....

PPS I’m presuming you’re looking to do something like the product section
www.fieldandtrackinternational.com