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    • 6726
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    As we reach the end of 2005, and 0.9.1 is about to be released, I think now is the time to get things organized as far as marketing is concerned for 2006. We need to have a plan, group efforts and focus where it matters, with the right timing.

    2006 might well be "the Road to 1.0", with rebranding, new manager, a repository and first major modules being released (SMF, Gallery2, IPB, e-commerce). This will make for interresting marketing challenges smiley

    Let’s try to start a (non-exhaustive) list of ideas, to help build a solid plan for 2006 (waiting for your input there ! things to add/remove) :


    Promotion

    * Attract and use influencers leverage :
    - list them
    - find who among the community has access to those influencers
    - if network approach not possible, try to identify communities to which they belong and start from there.

    * Attract plugin/module/snippet developpers and advanced users :
    - use communities to spread the word (like sitepoint, webmasterworld, webmaster-forums... or other cms forums where you carry some credibility and know what you’re doing, like I did on textpattern’s forum)

    * Get known from the end users
    - publish articles and interviews (like the one at opensourcecms.com)
    - get rated on script listing (and follow up on ratings and possibly comments)


    Positionning

    * differenciate from Etomite : Once we loose the old manager, references to Etomite, we’ll need a communication plan to accompany the rebranding into Tattoo.

    * differenciate from other CMS :
    - follow up on the web 2.0 angle : if we want to play the web 2.0 card, we’ll have to give users a better handle on how they can take advantage of AJAX librairies with MODx. It means providing AJAX enhanced MODx powered websites, and tutorials. Possibibly even templates : like BloxPress does for WordPress.
    - demonstrate modularity : it will be easier to put emphasis on MODx modularity once we have major modules released (forum, galleries, ecommerce...). Also it would be great to have Markdown and Textile plugins up and running.


    Distribution

    * We are not on Sourceforge : any particular reason ? It’s one place I regularly look for opensource apps...

    * Give users a clear picture of what modules/plugins/snippets/chunks they can download, that means having a repository (this will really be helpful ! If I understand correctly, this is well under way smiley )

    * Have MODx bundled in Fantastico/CPanel...auto-installers ?

    * download.com, CNet, ZDnet ??

    * Is a MODx hosting service planned in the future ?


    Once we have ideas listed, I’ll "translate" this into tasks divided into priorities under a timeline. Kind of who does what, when and how...

    About the who, I’ll have a discussion with edge and wendy since they seem to have interresting ideas about marketing and can’t access this forum.
      .: COO - Commerce Guys - Community Driven Innovation :.


      MODx est l'outil id
      • 25663 MODX Staff
      • 12,272 Posts
      David, excellent plan. I’m looking forward to 2006 because I think it’s going to be a banner year for MODx. Thanks for taking the bull by the horns and running with this... many more comments in this thread soon!
        Ryan Thrash, MODX Co-Founder
        Follow me on Twitter at @rthrash or catch my occasional unofficial thoughts at thrash.me
        • 6726
        • 7,075 Posts
        Okay I’ll bump this thread after the holidays and IM conference in january...

        While I am there, I "forgot" a very important one :

        * attract webdesigners (need them to create nice MODx templates grin ) : maybe organize some kind of contest ? TBD
          .: COO - Commerce Guys - Community Driven Innovation :.


          MODx est l'outil id
          • 4673
          • 577 Posts
          since I’m here (more to write down some thoughts before I forget them).

          *) dumb down setup -- a friend complained very highly about the huge learning curve just to get started. He’s mostly html based but does have a bit more experience than simple bloggers and he was still complaining.

          *) of course, listing engines ie, sourceforge and such

          *) contests -- great idea. I was thinking that we could even go farther by hosting code competitions, ie, code poetry, speed demons, resource friendly code, ect...

          *) end user -- biggest influenence for me has always been the word of mouth or recommendation system. The demos have always been the icing on the cake. We need to build up a major grass roots system. By then getting published puts us now into a confirmed solid source rather than a "latest breaking thing".

          *) W2 angle at a different degree -- I came up with the idea of an API glue meaning that more opensource projects should be communicating with each other. Much more the reason why I contacted quicksilver forums. The www era is coming to a close and with W2 I really believe that we could be industry leaders just be the simple fact of reaching out to other projects to hone in on some common grounds like user registration. I really can’t understand why we can’t come up with some basic agreed upon fundamentals that all projects could basically agree to. Impossible but I really think this could be a moving force to build upon. Real Web standards smiley

          So this means that we really need to find something that makes us stand out. Look at Ruby on Rails, BaseCamp ... they have a line that really put their mark on the net.

          Before we even think of a campaign we need to find something in our community or code that can make waves ... or at least send out ripples to the farthest reaches of the net ... things that news reporters would love to pick up on. CMS / Portal systems are everywhere, there are so many of them that you get confused by which one to choose and end up using the one that tend to visit the most. How do we compete with the likes of RubyOnRails, Mambo, phpnuke (yes, the defacto M$ of the net) and such?

          Once again my shamless sale of setting up a conference between some of the major players to sort of build a consortium of projects. If we can sway 20 major genere players (ie, forums, groupware, education, CRM, commerce, bug tracking, advertising, affliates, caledar, ....) to agree upon 1 -- yes one -- simple idea of base user login exchange method ... boy oh boy would we put our mark on W2 history.

          I really think we should brainstorm such ideas and then we’ll have a much much clearer view of what we are in respect to other projects.

          *** Please, don’t remove any ideas, they might just trigger off some better ideas smiley ***
            Tangent-Warrior smiley
            • 6726
            • 7,075 Posts
            Waow : nice input !

            I am very much interrested in this W2 of yours : any website about this initiative or is this an upcoming project ?
              .: COO - Commerce Guys - Community Driven Innovation :.


              MODx est l'outil id
              • 33337
              • 3,975 Posts
              I think Carsten is talking about Web 2.0 as W2.

              A best examples are Ruby on Rails and BaseCamp products.
                Zaigham R - MODX Professional | Skype | Email | Twitter

                Digging the interwebs for #MODX gems and bringing it to you. modx.link
                • 6726
                • 7,075 Posts
                Ok I didn’t connect them, yeah I know RoR and 37signals products smiley
                  .: COO - Commerce Guys - Community Driven Innovation :.


                  MODx est l'outil id
                  • 4673
                  • 577 Posts
                  Yeah, that’s it ... web 2.0 lolo W2 is easier to write.
                  I just the above ruby and basecamp as examples of projects that have hit web hard.

                  Now, that is the kind of impact we need to find within ourselves.

                  As for W2 ahem Web 2.0 ...it’s just have been an idea that has been brewiing for the past 2 years inside of me. Since Ryan has so kindly kept me along oon his adventures I thought that I’d give back as much as possible in any of his adventures. smiley I really always do enjoy the ride smiley

                  *) plug and play -- possibly could use a fill in the blank type of beginner site. Have about 3-5 pages of content (top, contact page, about us, and 2 filler pages) then let the beginners start off with vanilla folder sites. Sure we’d have a rash of A looks like B, C, D, E, ect ... However as horrid that may sound I’ve seen virtually 50 osc sites that look almost the same except for some color changes. And several blogs with that huge blue header at the top. Yes, yes, I know what you’re going to say. It’s retchid and what not, while I look at those sites and say, dammmm, osc is really being used (vomit, on the design though). But the point remains ... osc is being used. Anybody, see where I’m getting at?


                  It’s game time laugh

                  1) semi beginner level, by now the kiddies will have learned how to edit their pages and move things around a bit. Offer, easy to install templates and simple plugins. And I do mean easy. ONE CLICK type here, no flip flopping around tabs and doing this nor that.

                  2) by now, the natives have grown restless or have appeased themselves with their very own personalized site. The young and the restless will hopefully have learned how to set a template per page and few of the more "coder" basic understandings.

                  3) anybody that has passed this stage is probably ready now to set up a menu manager or something else as difficult with the help of the forums.

                  4.) playing with the big boys wink anybody who has bothered to come this far knows what they want are more than willing to dig through the forums for answers and have the path ahead of them to turn even more geeky or just kick back with a beer and enjoying the fact that they’ve done one hell of a job.

                  5.) and up -- people who know what phpinfo ( ) does 8D

                  hmmm, at the moment I’m very inclined towards full out supporting the level 1 folks who will more than likely flooded the net with the MODx look smiley

                  Least not forget meeting everybody at the general meeting at this coming year’s snow festival in Sapporo smiley (1st week of February -- very nicely built snow statues the size of houses) After which I’ll take you out for a beer at the Sapporo Beer Factory smiley My wife will kill me but I’ll pay for at least the 1st round of Sapporo Beers for the first 20 to arrive on time laugh

                  On top of that I’ll show the ladies to the pretty boys clubs (men bend over backwards to serve the ladies -- yes, you may and ARE expected to force these lads to drink pints upon pints of whatever -- errr sorry I don’t pay for that tongue) Guys, don’t worry ... I’ll get you in trouble enough laugh

                  Now, that’s what I call service !
                    Tangent-Warrior smiley
                    • 25663 MODX Staff
                    • 12,272 Posts
                    LOL ... Carsten is officially back in action...

                    Regarding the plug and play stuff, are we not close with the demo site content in the installer?
                      Ryan Thrash, MODX Co-Founder
                      Follow me on Twitter at @rthrash or catch my occasional unofficial thoughts at thrash.me