modxlearner123, I totally feel your pain.
I’ve been working as a graphic designer for almost 10 years now. Back in 2001 I knew it all about making websites with tables. Then I focused on designing for print and other disciplines such as video post production/motion graphics, so I stopped developing my web design skills. It’s just recently that I decided to broaden my skills and get back on track with web design and studied xhtml+css from the ground up, at last.
Next step was finding a CMS that would suit me. I needed something to make simple sites by myself, without having to outsource the code (damn economic crisis), even though I know nothing about coding. I asked around to some friend devs, and I heard myself asking the very same question everytime: "I just need kind of a framework, just design the site myself in html/css and then easily hook it somehow to snippets that will do the magic". Some suggested Drupal, others Joomla, Wordpress... and one of them said, why not just a wiki? But looking at some samples of those CMS, I knew they weren’t for me. I crave for simplicity and flexibility. I googled for "best cms for graphic designers" and for the first time read about Modx in some blog post. Not in the best cms list, but the comments, hehe. There were some very passionate comments about Modx. Those are the ones I value the most.
Well, since right now I really can’t waste my time testing dozens of CMSs, I decided to go with Modx. I began installing Revo, very straightforward and easy. But just a couple days later I reverted to Evo 1.0.4. Why? Because of the available documentation and extras. Since I don’t know a thing about coding, I figured it’d be best to save Revo for a time when more addons and help has been given.
I spent something like a whole week reading a LOT about Modx, how it works, how to configure it, browsing the extras library, etc. Then, this last weekend, I began porting my first static html/css to Modx. First thoughts? "This was just what I was looking for". Ahhh the freedom, ohhh the power, uhhh the joy! It took just a couple days to fully comprehend how templates, chunks, and even wayfinder work.
But it wasn’t that easy, simple or straight forward. And here’s where I’m actually adding something to the topic

The learning process was pretty hard. Why is that? Is Modx difficult? Counter-intuitive? Obscure? Not at all... for me, there are mainly 2 problems with the way Modx is documented.
First of all, the info is scattered all over the internet. Modx forums, the wiki, Mary’s codingpad, Susan Ottwell, the url
sharkbait just shared (thanks!!!). There is no way to learn it in a structured way. The official documentation is ok but lacking in many areas. There actually exists a book about it:
http://www.amazon.com/MODx-Development-Antano-Solar-John/dp/1847194907/ref=sr_1_1?ie=UTF8&s=books&qid=1285061516&sr=8-1 but its reviews are not that good.
Secondly, there is the fact that, as you very well put it, designers and developers speak mutually alien languages. I found many, many of the resources available to learn Modx to be most definitely written by coders in a slightly obscure way (no offense here my fellow coders!). I’m a person who likes to always get a more or less deep understanding of how stuff works and usually invest quite a bit of time on learning on my own and searching for info before asking newbie questions (btw, I’m amazed at the patience most of you in the forums have with total newbies who haven’t even bothered to read the official documentation!), but many times I just couldn’t follow the train of thought of those resources. I’m deeply grateful to the people that took the time to write those though, don’t get me wrong! For example, to this day I still don’t quite grasp the concept of TVs. I know what they are, I’m just not able to get the complete picture and resort to them when I need them. Just yesterday I needed a certain functionality involving inserting several different images in different sections of a wayfinder generated menu, and I was lucky enough to find a blog post giving me the key to do it with a TV. "But of course!!!" I thought. That just illustrates how I still am not aware of the tools -or rather their functionality- that Modx gives me.
As a graphic designer and someone whose work is to organize and make information clear, usable and easily understood by anyone regardless of their field savvyness, age or whatever... I would love to help Modx to get its message across and help newbies like me. Problem is time, in my case I’m in a tight spot right now (that’s why I’m broadening my skills, to see if I can reach a wider area of clients), I need to make a living and currently lack the time to help. But just as
modxlearner123 suggests, I’d be willing to pay for a good, structured source of Modx learning. Otherwise, as again
modxlearner123 suggests, it will be a matter of posting my questions and praying for any of the pros to hop in and help out.
I truly love Modx and I’m willing to keep learning on how to work with it. It’s just not that easy. As
rthrash pointed out in some other post, the team is more focused in refining the core code than in the documentation. That’s more than fair enough, and since this is an open source project, it needs of people helping and documenting. But in order to Modx to keep spreading, I don’t really think it’s a matter of charging for nicely developed extras or support, really. I think it’s all about getting passionate people involved with it, passionate people just as the ones that commented on that "best cms for designers" post, who drew me in. I think it’s about getting more graphic designers aware of Modx. I think it’s about getting more developers involved with it, adding to the core and extras. How to do that? Provide an even better starting point. Right now there’s an outdated wiki, the new rtfm Wiki, the forums, etc etc... it’s all scattered right now (but hey, at least it exists!). But not only that of course. Spread the word, build great sites, share your knowledge. I know I’m spreading the word. The other two I will, eventually.
I really don’t think you should rethink your whole marketing strategies. Just keep on refining, keep on reaching out.
The Modx cookbook sounds great, and it’s great to know that a new book on Modx is in the works as well.
About my current experience with Modx, I’m starting to hit some dead ends even with a very simple site. I’ll keep on reading, and eventually I’ll begin posting in the forum and see if anyone can help. Hope I can help others as well as my Modx comprehension increases.
Ok, that’s about all I wanted to say

Sorry for the rant, I just wanted to share my first impressions with Modx and felt so close to the OP. Sorry as well for the chaotic structure and all (so much for information clarity!), I feel so excited right now about Modx I want to say so many things!
Thanks for creating Modx, I’m loving it more and more every day!