Well, 37signals is trying to create some buzz with its latest book, "
Getting Real".
It’s only a PDF so far which you can buy online for 19$
There are some excerpt available online, pretty short IMHO... and most of what I’ve read in there is pretty much common sense to me... Not saying they’re not great guys, I love BaseCamp, WriteBoard, TadaList and now CampFire... but it feels like they want to take advantage of their rep here...
I might be wrong, maybe the excerpts are too short...