As some of you know, I have been writing a marketing book called "Big Fish: A Guide To Dominating Your Local Or Niche Market"
5 chapters are now available for download through my site. The chapters are part of the online section of the book. A big focus of my business is marketing for my clients and this is where the book got its origins.
All chapters of the book include an actual client Case Study.
Enjoy!
http://impress-design.com/big-fish
There are no boring projects. Only boring executions. ~ Etzkorn
www.impress-design.com
Thanks for making this resource available to those interested, Jack.
This area of the economy (one’s local businesses) is often overlooked by many online marketers. It can easily become an added source of income for those savvy enough to want to become involved.
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Indeed, even I (who have insisted that I’m no shopkeeper) learned from this, and am applying what I’ve learned in building a site as I’m describing here
http://www.sottwell.com/yams1.html
Thank you for posting your link to download your ebook.
I heard from two of my clients this week and they forwarded their emails to me. This one particular man gets email offers 5 to 10 times a day from various businesses who are trying to sell him SEO services and claim they’ll get him on page one. It was amazing to read all the various ways that marketers are looking for local business.
So although some business owners would like to have an opportunity of getting more customers through the door, other business people are wondering why all of a sudden they’re getting bombarded with offers.
