Hi Stephen
Welcome to MODx! (ok, kinda belated - you are on your fifth post

)
Tell you the truth, there is no "MODx way" of doing things (in most cases anyway). That’s the whole beauty of this product. It will take whatever you throw at it.
I gather by now you know that MODx uses normal HTML templates (with a some special MODx tags thrown in).
If that H1 is part of the page, you could have something like this
<h1 class="heading">[*longtitle*]</h1>
in your site template. For each page that uses that template, MODx will dynamically replace the [*longtitle*] with what you entered as that document’s long title when you created it. There’s ways to change the above so that you can use ids instead....
I am just scratching the surface here...Have a look at the resources below to get a better grasp of MODx templates and how MODx works in general:
1.
http://wiki.modxcms.com/index.php/Beginner%27s_Guide_to_MODx
2.
http://bobsguides.com/MODx.html
3.
http://codingpad.maryspad.com/category/modx/
4.
http://net.tutsplus.com/tutorials/other/working-with-a-content-management-framework-modx/
5.
http://www.tipsfor.us/category/software/modx/ (videos)
As for Wayfinder, it comes with about 10 class parameters and you can also have custom ones. You can even do ids instead of classes. I cannot explain it all in this "short" post. Please have a look at these resources:
1.
http://www.muddydogpaws.com/development/wayfinder/parameters.html
2. The Wayfinder e-book in my sig.
Wayfinder has been used to create all sorts of menus from jQuery powered ones, to circular ones, to mac-dock-like menus, to menus using CSS sprites, and so on and so forth. There’s a couple of examples here in the forum and in the e-book in my sig.
Hope this helps
cheers/k