I don't use JSON and will not to use it. I am not a fan of this technology which feels to me like 30 years old.
If I tried JSON with 500,000+ data records and 10-20k users accessing it every day and downloading images and videos on top of that, I think I'd kill the server and would get kicked out quickly.
That's why I stay away from such libraries like jQuery as much as I can. Every day, I knock on websites that takes 2-3 minutes to download when my Windows loads in 2-3 seconds. Very often I quit websites if they're not loaded in 5 seconds. I don't know what techs or libs they use but this is not acceptable to me so I think to my visitors on my websites as well.
As I said already, single value is working fine and I tried very different ways to pass multiple values but with no luck.