Are there any plugins for easy testing? I've got two versions of a CTA to test on my home page and can't find any documentation on how to implement this. New to Modx and split testing!
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☆ A M B ☆
- 24,524 Posts
Ok... what's a CTA? I'm not very good at acronynms.
sorry, call to action - don't know why I didn't just say button - obviously spending too much time with my boss!
Maybe so.
It doesn't actually sound like 'multivariate testing' either (just A/B testing), unless you're actually going to run an ANOVA on the results.
http://en.wikipedia.org/wiki/Analysis_of_variance. If you are, I apologize for being snarky (actually, I apologize either way).
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☆ A M B ☆
- 24,524 Posts
Well, that's OK with me, as I have no idea what "multivariate" testing or A/B testing is. But I did learn what a "call to action" is just a few weeks ago, so I suppose that's something
Here's a good article (at any rate one I can understand) I found on A/B testing
http://www.smashingmagazine.com/2010/06/24/the-ultimate-guide-to-a-b-testing/
And here's one on multivariate testing
http://www.smashingmagazine.com/2010/11/24/multivariate-testing-in-action-five-simple-steps-to-increase-conversion-rates/
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☆ A M B ☆
- 24,524 Posts
Hm. From looking at all this, I'd say you need to put your A and B variants in chunks, then use a snippet to randomly load one of the chunks.
You'll also need to have the snippet set and read a cookie, to make sure that repeat visitors get the same variant on each visit. I'd be inclined to keep a record of variant+IP address to use in case of no cookie; I have my browser configured to delete all but specified domain's cookies on closing the browser so a cookie check would fail for me.
I suppose there could be several ways to log the conversion results. A snippet on the landing page could store a count of GET values A and B for a simple record.
pardon my grammar, snippets *were* the way to go
How will you track the results? Have you thought of using google analytics Experiments for it?
I thought maybe snippets was the way to go and got as far as building my chunks but then got hung up on how I'd measure the results so that answers my question.