You shouldn’t underestimate the effect of having a well working template/designs/add-ons section with proper previews. Just because we prefer to indiviudally create our sites from the scratch doesn’t mean everyone does, in fact the majority doesn’t. I made a little research by asking and reading around, trying to find out why joomla is still so popular, the result: mostly because of the
vast amount of templates + add-ons available for it.
A really big part of CMS users see it as some flexible site builder, they want to install their CMS of choice, check on its homepage for some template and add their stuff on it + make some minor changes, if any.
It’s not a coincidence that the most popular CMS’ (Drupal, Joomla, Wordpress etc.) have a useful theme page with a lot of content, not to mention the third party ones.
Besides that, it might be easy to create a design/template, but it isn’t easy to create an
actually good one.
I think most users don’t start by reading dozens of pages, if they want to find their CMS, they prefer checking the theme page to see what’s possible and then decide. Pictures say far more than words (at least for the first impression) and are faster and more effective with delivering the message. The MODx HP currently doesn’t do a good job at that though, not at all, unfortunately.
It would be enough to add 10-20 completely different, but all quality designs with proper previews to show "see that’s possible with MODx without hacks", ppl would see that MODx sites don’t look all the same.
Just my 2 bits’n’bytes...
PS: This is not a rant